Judge Rules Conflict-of-Interest Has No Place in Investing, But Investors Must Still Beware

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Never give an investor an even break.

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When a federal court judge ruled on Feb. 8, 2017 that the U.S. Department of Labor’s fiduciary rule must still stand despite furious protests from the financial services lobby, it did not mean individual investors would automatically be protected from errant financial rep who continue to sell products that are not in the best interests of their clients.

Based on the DOL regulations that face a compliance deadline on April 10, 2017, the DOL says investments must be both suitable and in the investor’s best interests. Further, the financial rep selling products must also disclose their conflicts-of-interest when they recommend buying and selling any financial product, whether it is a mutual fund, annuity, separate account or especially anything offered in 401(k) accounts.

While this may sound simple to average investors, telling the truth often has been bad business for the financial services industry.

The reason: selling investments that often have commodity-like performance returns means that financial reps are often paid an under-the-table fees (such as revenue sharing or 12b-1 fee) that are more expensive and don’t deliver net comparable returns less fees and expenses. This is all covered in the book, How 401(k) Fees Destroy Wealth and What Investors Can Do To Protect Themselves.

Of course, disclosing conflicts-of-interest and anything else in the best interests of average investors and people planning for retirement is opposed by the multi-million financial services lobby. A partial list of the groups that sued the DOL in the Dallas federal court include the U.S. Chamber of Commerce, the Financial Services Institute, the Financial Services Roundtable, the Insured Retirement Institute and the Securities Industry and Financial Markets Association.

In short, the financial services industry has operated for many decades under the assumption that they should never give a sucker an even break.

The Industry is Unrepentant

Opposing the fiduciary standard and anything else that benefits average investors is a policy foundation of the Republican Party. In a recent interview, White House National Economic Council Director Gary Cohn, who most recently was president and chief operating officer of the Goldman Sachs Group, said the DOL fiduciary rule is “a bad rule. It is a bad rule for consumers…. This is like putting only healthy food on the menu, because unhealthy food tastes good but you still shouldn’t eat it because you might die younger.”

Of course this is nonsense. Cohen also said the rule would limit the choices available to investors, another silly defense of a rule which puts the interests of investors ahead of financial salespeople, investment firms, insurance and mutual fund companies.

What Cohen meant to say is that the DOL rule would limit the list of available investments that salespeople would be allowed to sell if they wanted to avoid getting caught selling investments where they would receive under-the-table commissions, special fees or that was best suited for their clients.

While some major investment industry companies and banks (Vanguard, Schwab, Betterment, Blackrock and some robo-advisory firms) have changed their sales policies to disclose conflicts-of-interests, let’s not assume this was all done for altruistic reasons or because these firms have changed their business model to become investor advocates. On the contrary, these firms changed their business practices because they were afraid of class action lawsuits.

Plus, many other huge investment firms, banks and insurance companies that also dominate the 401(k) market have not done so. They have built their companies on conflicts-of-interests and it has been hugely profitable. These companies are standing on the sidelines now and waiting for another round of court challenges as they continue to push proprietary funds via national wholesaler networks that will wring out every last commission dollar from their less-informed clients. After all, that is a traditional business model that has worked for many decades.

So because the dust is still not settled, investors should still beware of financial products being sole until they can get an assurance from their financial salesperson that they adhere to the fiduciary standard and are working in the investor’s best interest. If possible, get it in writing.  Caveat emptor is still a good practice in this predatory business.

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Chuck Epstein has managed marketing communications and public relations departments for major global financial institutions and participated in the launch of industry-changing financial products. He also has written by-lined articles for over 50 publications, five books and served as editor and publisher of nation’s first newsletter on the topic of using the PC for personal investing and trading. (“Investing Online, 1994-1999). He also is a marketing consultant, writer and speaker on topics related to investor protection and opportunities in the very dynamic cannabis industry. He has held senior-level marketing, PR and communications positions at the New York Futures Exchange, Chicago Mercantile Exchange, Lind-Waldock, Zacks Investment Research, Russell Investments and Principal Financial. He has won national awards from the Mutual Fund Education Alliance (MFEA) and his web site, www.mutualfundreform.com, was named best small blog in 2009 by the Society of American Business Editors and Writers (SABEW).

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