A Lesson for Journalists on Bad Journalism in a Rare, On-Air Exchange







One of the basic requirements for any good journalist in mass communications is to ask tough questions or clarify what has been said so it can be understood by a larger audience.

But, sadly, many broadcast journalists do not do this. They accept any answer provided by a guest interviewee, even when it fails to answer the question or is an evident lie.

Here is an interesting and provocative broadcast segment from a New York TV station that shows what happens when an interviewer fails to ask more hard questions to get at the bottom of a story.  This same poor journalism is evident on TV today and it has helped slanted and false information enter mainstream discussions.

In fact, there are media consultants who coach interviewees that they do not even have to answer the reporters’ questions. They should just plow ahead to their prepared talking points and steamroll the reporter. Unfortunately, many reporters just get steamrolled and they look wimpy in the process.

Watch this Twitter clip, “Tenants vs Landlords.”

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Chuck Epstein has managed marketing communications and public relations departments for major global financial institutions and participated in the launch of industry-changing financial products. He also has written by-lined articles for over 50 publications, five books and served as editor and publisher of nation’s first newsletter on the topic of using the PC for personal investing and trading. (“Investing Online, 1994-1999). He also is a marketing consultant, writer and speaker on topics related to investor protection and opportunities in the very dynamic cannabis industry. He has held senior-level marketing, PR and communications positions at the New York Futures Exchange, Chicago Mercantile Exchange, Lind-Waldock, Zacks Investment Research, Russell Investments and Principal Financial. He has won national awards from the Mutual Fund Education Alliance (MFEA) and his web site, www.mutualfundreform.com, was named best small blog in 2009 by the Society of American Business Editors and Writers (SABEW).


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