An Individual Investor’s Revenge on Wall Street


    Millions of American investors lost many billions of dollars or more as a result of the 2008 mass housing and financial frauds.

    But very few people have taken the time to investigate why they lost money and what the U.S. financial services industry did to help create the crisis in the first place or prevent it from happening.

    Author Bruce Gauthier is an exception.  He is a self-proclaimed amateur investor, who lost his entire life savings in the 2008 market decline and its ongoing aftermath.  He was so enraged at the system, he penned a book, Santa Claus is Alive and Well and Living on Wall Street (iUniverse Press, 2011,157 pages, $12.95.)

    So Much for Trusted Advisers

    This book was written for average investors, Bruce says, and his presentation examines the key people and policies which encouraged him to invest and remain invested, even when his “trusted” advisers were encouraging him to remain invested.  His discovery takes him through Wall Street’s monolithic process of building confidence in the investment world, even though profits generally flow one way: From the individual investor to the larger investment firms. 

    In his personal journey, he describes the fraud and bad investment advice he received that put his assets in jeopardy, even as they continued to generate commissions and fees for his advisers. 

    The book also names the key individuals who helped promote the flurry of investments through the housing and mortgage credit origination fraud.  Among the culprits: U.S. Treasury Deputy Secretary Lawrence Summers; the Federal Reserve, the 791 U.S. corporations which shipped jobs outside the nation, and the SEC. 

    But Gauthier identifies people who did identify the investment crisis early, but were ridiculed for their positions.  Among them is Peter Schiff, who appeared in a TV interview in 2006 and told of the impending financial explosion, but was lambasted by co-panelists economist Ben Stein and Art Laffer, an economic consultant to Ronald Reagan. 

    Reading that interview transcript today is unsettling since Schiff was on-target, but was bucking the conventional Wall Street wisdom that the economic expansion would continue well into the future. It failed to last two more years and then dissolved into the worst economic collapse since the Great Depression.

    This is a personal account of one investor’s education about losing money.  It is also a book for amateur investors, so it has significant amounts of explanation and reasons why the author’s faith in the financial services industry was destroyed.

    Gauthier’s book has footnotes, citations and verbatim testimony to explain his basic premises and rationale.  He weaves his experiences and then uses public events, news accounts, articles and testimony to make a powerful case about what went wrong and how it wasted his portfolio.  The book’s title (which could be improved) comes from Gauthier’s disillusionment with Wall Street and how it misrepresents the futile attraction of building wealth through the current investment services industry.

    All this makes for an informative short book, which is very suitable for many investors.  It should be part of a growing list of accounts by amateur investors about how the system failed them and did not help them achieve their financial goals, despite industry claims that wealth management is the core focus of the financial services industry.

    At $12.95, less than the price of many stock commissions, this is an entertaining, educational and affordable book for the holidays.

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    Chuck Epstein has managed marketing communications and public relations departments for major global financial institutions and participated in the launch of industry-changing financial products. He also has written by-lined articles for over 50 publications, five books and served as editor and publisher of nation’s first newsletter on the topic of using the PC for personal investing and trading. (“Investing Online, 1994-1999). He also is a marketing consultant, writer and speaker on topics related to investor protection and opportunities in the very dynamic cannabis industry. He has held senior-level marketing, PR and communications positions at the New York Futures Exchange, Chicago Mercantile Exchange, Lind-Waldock, Zacks Investment Research, Russell Investments and Principal Financial. He has won national awards from the Mutual Fund Education Alliance (MFEA) and his web site,, was named best small blog in 2009 by the Society of American Business Editors and Writers (SABEW).


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