How ETFs Can Help Investors Create a Diversified, Risk-Managed Portfolio


ETFs, also known as Exchange Traded Funds, are the most popular and investor-friendly investment inventions of the past century.

ETFs are now a $7 trillion market and offer a wide variety of exposures to all market sectors, equity and bond styles, indexes, and specific categories of investments, such as ESG (Environmental, Social, Governance) funds.

Basically, ETFs allow you to trade the market in a single purchase, have continuous pricing, buy on margin, sell short (on a downtick), and access the market via all types of orders.

To access this market, here are some of the largest ETF providers:

SPDR S&P 500 Index Trust (SPY)

iShares Core S&P 500 ETF (IVV)

Vanguard S&P 500 ETF (VOO)

Invesco QQQ Trust Series (QQQ)

Vanguard FTSE Developed Market Index  (VEA)

Vanguard Total Bond Market (BND)

This video provides the basics of how ETFs work and why they belong in your 401(k), or retirement portfolio.

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Chuck Epstein has managed marketing communications and public relations departments for major global financial institutions and participated in the launch of industry-changing financial products. He also has written by-lined articles for over 50 publications, five books and served as editor and publisher of nation’s first newsletter on the topic of using the PC for personal investing and trading. (“Investing Online, 1994-1999). He also is a marketing consultant, writer and speaker on topics related to investor protection and opportunities in the very dynamic cannabis industry. He has held senior-level marketing, PR and communications positions at the New York Futures Exchange, Chicago Mercantile Exchange, Lind-Waldock, Zacks Investment Research, Russell Investments and Principal Financial. He has won national awards from the Mutual Fund Education Alliance (MFEA) and his web site,, was named best small blog in 2009 by the Society of American Business Editors and Writers (SABEW).


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